feed back on my media product from my target audience

character profiles

the district 9 viral campain

http://www.youtube.com/watch?v=lQKs169Sl0I

in this trailer there are a lot of conventions i would like to cover in my own work, even more of the characterisation of the character hannible lector

Character profile

When I was producing the media production I wanted a character that was pure evil, someone who could kill insistent people and the audience would still love him. This was the task I as a director was faced with and was willing to accept. For this character in my production ‘the man’ (note that he has no name, to reflect on his secrecy) had to have characteristics of other characters that I have seen from other productions from the big six.

Firstly I was inspired by the insanity of the character Hannibal lector of the film silence of the lambs, this character is one that audience’s all over the world are still scared of even though it is an old production, and even though they are scared of him,  the audience still love him. Even I am unsure of this reason but my guess is that, we want the character to live on so that we able ourselves to be scared of him, we allow ourselves to be terrified of him.

http://en.wikipedia.org/wiki/Hannibal_Lecter

Secondly I was inspired by two other characters which will explain the secrecy of my character, the thing I find with the genre of horror is that is you are unsure of a character (the unknown) then you are scared of it, but the audience love a secret and love that feeling of wanting to know who a person really is, for the inspiration part of it was the character joker in the film the dark knight, opening scene. The other character that is really secretive and that nobody knows his true identity is the character ‘Stig’ from a program on BBC I watch called top gear, audience’s all over the world tune in and watch top gear to know who this character is and he is never reviled to the audience, this is a very effected way of getting people to watch your media product so I had to use it.

http://www.youtube.com/watch?v=0OYBEquZ_j0

Evaluation, question 5

How did you attract/address your audience?

Firstly to attract and address my target audience, I must find out who my target audience are, looking at my media product I can see that it will attract a young audience because of the type of genre it is of horror. I take this to a age group of 15 to the age of 29 this is a large gap in the age difference of my audience therefor I would label them in the social category of D. reason for this is that I picture my audience having part time jobs while they are working at college. Reason for my assuming this, is that the film contains stereotypical factors that these audience members are attracted to, this shows that my media product is a success in how I address my target audience.

A way of attracting my audience is that I have found is viral advertising, for this I will be setting up posters and props from the production all over where my target audience will be found, at colleges and schools across the region. Things like knifes will be on the counters of shops inside school and colleges with the film’s title ‘Stab’ writing on the side of it. And posters of just a body (the killer in the film) and a question under the body asking if students have seen this man. And not forgetting the title are realise date of the product on the poster as well.

This idea of attracting my audience was inspired by the advertising campaign of District 9, this film also advertised in this way (viral). This is some of the viral advertising they did.

Evaluation, question 6

What have you learnt about technologies from the process of constructing this product?

New technologies have really helped push my media product to the level it should be reaching, these technologies such things as HD cameras and tools such as premier pro have helped my film keep on top with different ways to represent and show things in the product.

When I was constructing this media product, during the stage of collecting footage was really simple and easy, with the use of technologies, the HD cameras I used were really easy to control and capture the right footage that I as a director wanted.

Even though the soft wear of premier pro is fantastic and gets your product to how you picture it in your mind, there are a few faults with it. Things like uploading footage and exporting your clips are really hard to do, reasons for this is that it is really slow, I believe the reason for this is that it is on a big system in college and will take a while which is understandable, but in the constructing stage of your product it can take a while.